Dubai World Cup
The populous city of Dubai has become synonymous with extravagant and innovative architecture. Having attracted world attention through these large construction projects and major sporting events, not least the Dubai World Cup, the city continues to emerge as a next
generation global playground. In Arabic, Meydan is suggested to mean a place where people congregate and compete. The new design visually explores these senses and emerging themes. The design conveys a distorted perspective to the on-screen assets. A multifaceted approach has been employed to animate on and off all graphic templates. In a competitive market place, the new look explores the use of colour and shape in an effort to capture the audiences imagination, while conveying a bespoke and unique atmosphere. 
Client: Sunset&Vine, UK