The GAA is a major influence in Irish sporting and cultural life. Merging communities and Irish diaspora to create this unique sporting event. GAA BEO hosts live matches from community clubs to inter county level.
To capture the essence of the GAA, conceived through the sum of all parts of the Irish community. Passion, Heart, Effort, Community, Endurance and Energy portrayed through the epic musical build and the 
weighty heroic logo formation.